/* Dravoni — navy + hot pink, kinetic type. */

:root {
  --navy: #0E1A2B;
  --navy-2: #15253B;
  --navy-3: #22385A;
  --paper: #F5F6F8;
  --white: #FFFFFF;
  --ink: #0E1A2B;
  --ink-soft: #46536A;
  --light: #F2F4F8;
  --light-soft: #B4BDCD;
  --pink: #FF3D81;
  --pink-hover: #FF5C96;
  --pink-deep: #D81B60;
  --pink-pale: #FFD3E2;
  --field-line: #6F7C93;

  --radius: 28px;
  --radius-sm: 18px;
  --font-display: "Unbounded", "Arial Black", system-ui, sans-serif;
  --font-body: "Golos Text", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --wrap: 1320px;
  --gutter: clamp(16px, 4vw, 48px);
  --header-h: 72px;
  --shadow: 0 22px 44px -24px rgba(14, 26, 43, .45);
  --spring: cubic-bezier(.3, 1.5, .5, 1);
}

/* ---------- base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: calc(var(--header-h) + 12px); }
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img, svg { display: block; max-width: 100%; height: auto; }
h1, h2, h3, p, ul, ol, dl, dd, figure { margin: 0; }
ul, ol { padding: 0; list-style: none; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--pink); outline-offset: 3px; border-radius: 6px; }
.s-paper :focus-visible { outline-color: var(--pink-deep); }
::selection { background: var(--pink); color: var(--navy); }

.sr {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap; border: 0;
}
.skip {
  position: absolute; left: 16px; top: -64px; z-index: 100;
  background: var(--pink); color: var(--navy); padding: .7rem 1.1rem;
  border-radius: 999px; font-weight: 600; text-decoration: none;
}
.skip:focus { top: 12px; }
.wrap { width: 100%; max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }

/* ---------- section themes ---------- */
.s-navy {
  background: var(--navy); color: var(--light);
  --muted: var(--light-soft); --accent: var(--pink); --accent-big: var(--pink);
  --line: rgba(242, 244, 248, .16);
}
.s-paper {
  background: var(--paper); color: var(--ink);
  --muted: var(--ink-soft); --accent: var(--pink-deep); --accent-big: var(--pink-deep);
  --line: rgba(14, 26, 43, .14);
}
.section { position: relative; padding-block: clamp(4.5rem, 9vw, 8.5rem); overflow: hidden; overflow: clip; }

/* ---------- type ---------- */
.eyebrow {
  display: inline-flex; flex-wrap: wrap; align-items: center; gap: .55rem;
  font-weight: 600; font-size: .8rem; line-height: 1.4; letter-spacing: .14em; text-transform: uppercase;
  color: var(--accent);
}
.eyebrow::before { content: ""; width: .65rem; height: .65rem; border-radius: 50%; background: currentColor; flex: none; }
.tag {
  display: inline-block; padding: .3rem .65rem; border-radius: 999px;
  background: var(--pink); color: var(--navy); font-size: .7rem; letter-spacing: .08em;
}
.h2 {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.85rem, 4.4vw, 3.75rem); line-height: 1.06; letter-spacing: -.035em;
  margin-top: 1rem; max-width: 19ch; text-wrap: balance;
}
.h2 em { font-style: normal; color: var(--accent-big); }
.lead { font-size: clamp(1.04rem, 1.35vw, 1.2rem); line-height: 1.6; color: var(--muted); max-width: 54ch; }
.split-head { display: grid; gap: 1.25rem; }
@media (min-width: 900px) {
  .split-head { grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); align-items: end; column-gap: 3rem; }
  .split-head .lead { padding-bottom: .35rem; }
}

/* ---------- buttons & links ---------- */
.btn {
  --bg: var(--pink); --fg: var(--navy); --bd: var(--pink);
  display: inline-flex; align-items: center; justify-content: center; gap: .55rem;
  min-height: 52px; padding: .85rem 1.55rem; border-radius: 999px;
  border: 2px solid var(--bd); background: var(--bg); color: var(--fg);
  font: 600 1rem/1.2 var(--font-body); text-decoration: none; cursor: pointer;
  transition: transform .3s var(--spring), background-color .2s, color .2s, border-color .2s;
}
.btn:hover { --bg: var(--pink-hover); --bd: var(--pink-hover); transform: translateY(-2px) rotate(-2deg); }
.btn:active { transform: translateY(0) rotate(0); }
.btn .ico { transition: transform .3s var(--spring); }
.btn:hover .ico { transform: translateX(3px); }
.btn-sm { min-height: 44px; padding: .55rem 1.15rem; font-size: .95rem; }
.btn-ghost { --bg: transparent; --fg: currentColor; --bd: currentColor; }
.s-navy .btn-ghost:hover { --bg: var(--light); --fg: var(--navy); --bd: var(--light); }
.s-paper .btn-ghost:hover { --bg: var(--navy); --fg: var(--white); --bd: var(--navy); }
.btn-navy { --bg: var(--navy); --fg: var(--light); --bd: var(--navy); }
.btn-navy:hover { --bg: var(--navy-3); --bd: var(--navy-3); }
.btn[disabled] { opacity: .75; cursor: progress; transform: none; }

.text-link {
  display: inline-flex; align-items: center; gap: .45rem; margin-top: 1.4rem;
  font-weight: 600; text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: .28em;
}
.text-link::after { content: "→"; transition: transform .3s var(--spring); }
.text-link:hover::after { transform: translateX(4px); }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(14, 26, 43, .94); color: var(--light);
  border-bottom: 1px solid rgba(242, 244, 248, .08);
  -webkit-backdrop-filter: saturate(140%) blur(10px); backdrop-filter: saturate(140%) blur(10px);
  --line: rgba(242, 244, 248, .14);
}
.header-in { display: flex; align-items: center; justify-content: space-between; gap: 1rem; min-height: var(--header-h); }
.brand {
  display: inline-flex; align-items: center; gap: .6rem; text-decoration: none;
  font-family: var(--font-display); font-weight: 800; font-size: 1.3rem; letter-spacing: -.03em;
}
.brand-mark { width: 34px; height: 34px; transition: transform .4s var(--spring); }
.brand:hover .brand-mark { transform: rotate(-12deg) scale(1.06); }
.site-nav { display: flex; align-items: center; gap: clamp(1rem, 2vw, 2rem); }
.site-nav ul { display: flex; gap: clamp(.9rem, 1.7vw, 1.7rem); }
.site-nav ul a { position: relative; display: inline-block; padding: .4rem 0; text-decoration: none; font-weight: 500; font-size: .98rem; }
.site-nav ul a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px;
  background: var(--pink); transform: scaleX(0); transform-origin: left; transition: transform .25s;
}
.site-nav ul a:hover::after { transform: scaleX(1); }
.burger { display: none; }

@media (max-width: 1079px) {
  /* without JS: links stay visible as a wrapped row */
  .header-in { flex-wrap: wrap; }
  .site-nav { width: 100%; flex-wrap: wrap; gap: .75rem 1.25rem; padding-bottom: .9rem; }
  .site-nav ul { flex-wrap: wrap; gap: .25rem 1.1rem; }

  .js .header-in { flex-wrap: nowrap; }
  .js .burger {
    display: inline-flex; align-items: center; justify-content: center;
    width: 48px; height: 48px; border-radius: 50%; border: 2px solid rgba(242, 244, 248, .3);
    background: transparent; color: var(--light); cursor: pointer;
  }
  .burger-lines, .burger-lines::before, .burger-lines::after {
    display: block; width: 20px; height: 2px; border-radius: 2px; background: currentColor;
    transition: transform .3s var(--spring), background-color .2s;
  }
  .burger-lines { position: relative; }
  .burger-lines::before, .burger-lines::after { content: ""; position: absolute; left: 0; }
  .burger-lines::before { top: -6px; }
  .burger-lines::after { top: 6px; }
  .burger[aria-expanded="true"] { background: var(--pink); border-color: var(--pink); color: var(--navy); }
  .burger[aria-expanded="true"] .burger-lines { background: transparent; }
  .burger[aria-expanded="true"] .burger-lines::before { transform: translateY(6px) rotate(45deg); }
  .burger[aria-expanded="true"] .burger-lines::after { transform: translateY(-6px) rotate(-45deg); }

  .js .site-nav {
    display: none; position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; align-items: stretch; gap: 1.25rem;
    padding: .5rem var(--gutter) 1.5rem; background: var(--navy);
    border-bottom: 1px solid var(--line); box-shadow: 0 30px 40px -20px rgba(0, 0, 0, .6);
    max-height: calc(100vh - var(--header-h)); overflow-y: auto;
  }
  .js .site-nav.is-open { display: flex; }
  .js .site-nav ul { flex-direction: column; gap: 0; }
  .js .site-nav ul a {
    display: block; padding: .95rem 0; border-bottom: 1px solid var(--line);
    font-family: var(--font-display); font-weight: 600; font-size: 1.2rem;
  }
  .js .site-nav ul a::after { display: none; }
  .js .site-nav .btn { align-self: flex-start; }
}

/* ---------- hero ---------- */
.hero { padding-block: clamp(2.75rem, 6vw, 5rem) clamp(3.5rem, 7vw, 6rem); overflow: hidden; overflow: clip; }
.hero-grid { display: grid; gap: 2.25rem; }
.hero-title {
  margin-top: 1.25rem;
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(2.2rem, 7.4vw, 7rem); line-height: .98; letter-spacing: -.045em;
}
.hero-title .ln { display: block; animation: rise .9s cubic-bezier(.2, .8, .2, 1) both; }
.hero-title .ln2 { animation-delay: .09s; }
.hero-title .ln3 { animation-delay: .18s; }
.hero-title em { position: relative; font-style: normal; color: var(--pink); white-space: nowrap; }
.hero-title em::after {
  content: ""; position: absolute; left: .02em; right: .3em; bottom: -.06em; height: .1em;
  border-radius: 999px; background: var(--pink); transform-origin: left;
  animation: underline .7s .85s cubic-bezier(.2, .8, .2, 1) both;
}
@media (min-width: 760px) {
  .hero-title .ln2 { padding-left: 1.1em; }
}
@keyframes rise { from { opacity: 0; transform: translateY(.35em); } }
@keyframes underline { from { transform: scaleX(0); } }

.hero-body .lead { color: var(--light-soft); }
.cta-row { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.75rem; }
.hero-stats {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem;
  margin-top: 2.5rem; padding-top: 1.5rem; border-top: 1px solid var(--line);
}
.hero-stats div { display: flex; flex-direction: column-reverse; justify-content: flex-end; gap: .5rem; }
.hero-stats dt { font-size: .86rem; line-height: 1.35; color: var(--light-soft); }
.hero-stats dd {
  font-family: var(--font-display); font-weight: 800; color: var(--pink);
  font-size: clamp(1.4rem, 3vw, 2.6rem); line-height: 1; letter-spacing: -.04em;
}
.hero-art { justify-self: center; width: min(100%, 560px); }
.hero-art img { width: 100%; animation: float 7s ease-in-out infinite alternate; }
@keyframes float { from { transform: translateY(-6px) rotate(-.8deg); } to { transform: translateY(6px) rotate(.8deg); } }
@media (min-width: 1000px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); column-gap: 3rem; align-items: center; }
  .hero-head { grid-column: 1 / -1; }
  .hero-art { width: 100%; max-width: 580px; justify-self: end; }
}

/* ---------- drifting word line ---------- */
.drift-zone {
  background: linear-gradient(var(--navy) 50%, var(--paper) 50%);
  padding-block: 1.25rem; overflow: hidden;
}
.drift {
  background: var(--pink); color: var(--navy);
  margin-inline: -4vw; padding-block: 1rem; transform: rotate(-2deg);
  overflow: hidden; box-shadow: 0 18px 30px -18px rgba(14, 26, 43, .55);
}
.drift-track { display: flex; width: max-content; animation: drift 70s linear infinite; }
.drift-set {
  display: flex; align-items: center; flex: none; white-space: nowrap;
  font-family: var(--font-display); font-weight: 700; text-transform: uppercase;
  font-size: clamp(1.25rem, 3.2vw, 2.6rem); line-height: 1.1; letter-spacing: -.02em;
}
.drift-set li { display: flex; align-items: center; }
.drift-set li::after {
  content: ""; width: .42em; height: .42em; margin-inline: .7em; border-radius: 50%;
  background: var(--navy); flex: none;
}
.drift-set li:nth-child(3n+2) { font-weight: 500; }
@keyframes drift { to { transform: translateX(-50%); } }

/* ---------- formats ---------- */
.fgrid { display: grid; grid-template-columns: 1fr; gap: 1.75rem; margin-top: clamp(2.5rem, 5vw, 4rem); }
.fcard {
  position: relative; background: var(--white); border-radius: var(--radius);
  padding: 12px 12px 1.4rem; box-shadow: var(--shadow);
  transform: translateY(var(--lift, 0)) rotate(var(--tilt, 0deg));
  transition: transform .45s var(--spring), box-shadow .3s;
}
.fcard img { width: 100%; aspect-ratio: 4 / 5; border-radius: var(--radius-sm); background: var(--navy); }
.fcard-body { padding: 1.1rem .6rem 0; }
.chip {
  display: inline-block; padding: .4rem .7rem; border-radius: 999px;
  background: var(--navy); color: var(--light);
  font-size: .76rem; font-weight: 600; letter-spacing: .06em; line-height: 1.1;
}
.fcard h3 { margin-top: .85rem; font-family: var(--font-display); font-weight: 700; font-size: 1.3rem; line-height: 1.2; letter-spacing: -.02em; }
.fcard p { margin-top: .6rem; color: var(--muted); font-size: .98rem; }
.fcard:hover { z-index: 3; box-shadow: 0 34px 60px -28px rgba(14, 26, 43, .55); }
@media (min-width: 600px) {
  .fgrid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2.25rem 0; }
  .fcard { margin-inline: -7px; }
  .fcard:nth-child(odd) { --tilt: -1.2deg; }
  .fcard:nth-child(even) { --tilt: 1.1deg; z-index: 1; }
  .fcard:nth-child(odd):hover { --tilt: -3.5deg; --lift: -8px; }
  .fcard:nth-child(even):hover { --tilt: 3.5deg; --lift: -8px; }
}
@media (min-width: 1000px) {
  .fgrid { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 3rem 0; padding-bottom: 2.5rem; }
  .fcard:nth-child(3n+2) { --lift: 2.5rem; }
  .fcard:nth-child(3n+2):hover { --lift: calc(2.5rem - 8px); }
}

/* ---------- factory ---------- */
.facts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; margin-top: clamp(2.5rem, 5vw, 3.75rem); }
@media (min-width: 1000px) { .facts { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.fact {
  display: flex; flex-direction: column; gap: .7rem;
  padding: 1.35rem 1.25rem 1.45rem; border-radius: var(--radius);
  background: var(--navy-2); border: 1px solid var(--line);
}
.fact dt { font-size: .76rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--light-soft); }
.fact dd { display: flex; flex-direction: column; gap: .55rem; color: var(--light-soft); font-size: .95rem; line-height: 1.45; }
.fact .num {
  font-family: var(--font-display); font-weight: 800; color: var(--pink);
  font-size: clamp(1.45rem, 3vw, 2.6rem); line-height: 1; letter-spacing: -.04em;
}
.fact .num small { font-family: var(--font-body); font-size: .4em; font-weight: 600; letter-spacing: .02em; color: var(--light); margin-right: .1em; vertical-align: .45em; }

.steps { display: grid; gap: 12px; margin-top: 12px; }
@media (min-width: 700px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .steps { grid-template-columns: repeat(5, minmax(0, 1fr)); } }
.steps li {
  padding: 1.35rem 1.25rem 1.5rem; border-radius: var(--radius);
  border: 1.5px dashed rgba(255, 61, 129, .5);
  transition: transform .4s var(--spring), background-color .25s;
}
.steps li:hover { transform: rotate(-1.5deg) translateY(-3px); background: var(--navy-2); }
.step-n {
  display: grid; place-items: center; width: 2.6rem; height: 2.6rem; border-radius: 50%;
  background: var(--pink); color: var(--navy);
  font-family: var(--font-display); font-weight: 800; font-size: .9rem;
}
.steps h3 { margin-top: 1rem; font-family: var(--font-display); font-weight: 600; font-size: 1.05rem; line-height: 1.25; }
.steps p { margin-top: .5rem; color: var(--light-soft); font-size: .95rem; line-height: 1.5; }

.factory-split { display: grid; gap: 20px; margin-top: clamp(2.5rem, 5vw, 4rem); }
@media (min-width: 1000px) { .factory-split { grid-template-columns: minmax(0, .92fr) minmax(0, 1.08fr); align-items: start; } }
.inside {
  position: relative; overflow: hidden; border-radius: var(--radius);
  padding: clamp(1.6rem, 3.5vw, 2.75rem); padding-bottom: clamp(5rem, 9vw, 7rem);
  background: var(--pink); color: var(--navy);
  transform: rotate(-1.2deg);
}
.inside :focus-visible { outline-color: var(--navy); }
.inside-kicker { font-weight: 700; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; }
.inside-title { margin-top: .9rem; font-family: var(--font-display); font-weight: 800; font-size: clamp(1.6rem, 3.2vw, 2.5rem); line-height: 1.06; letter-spacing: -.035em; max-width: 14ch; }
.inside p { margin-top: 1rem; max-width: 42ch; }
.inside-flow { position: relative; z-index: 1; display: flex; flex-wrap: wrap; gap: .5rem; margin-top: 1.5rem; }
.inside-flow li { padding: .45rem .9rem; border-radius: 999px; border: 2px solid var(--navy); font-weight: 600; font-size: .9rem; }
.inside-flow li:last-child { background: var(--navy); color: var(--pink); }
.bigword {
  position: absolute; right: -.06em; bottom: -.2em; pointer-events: none;
  font-family: var(--font-display); font-weight: 800; font-size: clamp(5rem, 11vw, 9rem); line-height: 1;
  letter-spacing: -.06em; color: var(--navy); opacity: .1;
}

/* batch planner */
.planner {
  position: relative; z-index: 1; border-radius: var(--radius);
  padding: clamp(1.6rem, 3.5vw, 2.75rem);
  background: var(--white); color: var(--ink); --muted: var(--ink-soft);
  box-shadow: 0 34px 70px -34px rgba(0, 0, 0, .7);
}
.planner :focus-visible { outline-color: var(--pink-deep); }
@media (min-width: 1000px) { .planner { margin: 2rem 0 0 -26px; transform: rotate(1deg); } }
.planner-kicker { font-weight: 700; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; color: var(--pink-deep); }
.planner-label { display: block; margin-top: .6rem; font-family: var(--font-display); font-weight: 700; font-size: clamp(1.2rem, 2.2vw, 1.6rem); line-height: 1.18; letter-spacing: -.025em; }
.range {
  --p: 33.333%;
  -webkit-appearance: none; appearance: none;
  display: block; width: 100%; height: 44px; margin: 1.3rem 0 0; background: transparent; cursor: pointer;
}
.range::-webkit-slider-runnable-track {
  height: 12px; border-radius: 999px;
  background: linear-gradient(90deg, var(--pink) 0 var(--p), #DCE1E9 var(--p) 100%);
  box-shadow: inset 0 0 0 1.5px var(--field-line);
}
.range::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none; width: 34px; height: 34px; margin-top: -11px;
  border-radius: 50%; background: var(--navy); border: 6px solid var(--pink);
  box-shadow: 0 4px 12px rgba(14, 26, 43, .35); transition: transform .2s var(--spring);
}
.range:active::-webkit-slider-thumb { transform: scale(1.12); }
.range::-moz-range-track { height: 12px; border-radius: 999px; background: #DCE1E9; box-shadow: inset 0 0 0 1.5px var(--field-line); }
.range::-moz-range-progress { height: 12px; border-radius: 999px; background: var(--pink); }
.range::-moz-range-thumb { width: 22px; height: 22px; border-radius: 50%; background: var(--navy); border: 6px solid var(--pink); }
.range:focus-visible { outline: 3px solid var(--pink-deep); outline-offset: 4px; border-radius: 999px; }
.planner-scale { display: flex; justify-content: space-between; margin-top: .2rem; font-size: .8rem; font-weight: 600; color: var(--ink-soft); }
.planner-out {
  display: grid; grid-template-columns: auto 1fr; align-items: baseline; gap: .4rem 1.25rem;
  margin-top: 1.4rem; padding-top: 1.4rem; border-top: 2px solid var(--navy);
}
.po-big { font-family: var(--font-display); font-weight: 800; letter-spacing: -.045em; line-height: 1; }
.po-ads { font-weight: 600; font-size: 1.1rem; }
.po-ads .po-big { font-size: clamp(2.6rem, 5vw, 3.6rem); color: var(--navy); margin-right: .1em; }
.po-ratios { font-weight: 600; color: var(--ink-soft); }
.po-price { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: baseline; gap: .5rem; }
.po-from { font-weight: 600; font-size: 1.1rem; }
.po-price .po-big { font-size: clamp(2rem, 4.4vw, 3.1rem); color: var(--pink-deep); }
.planner-note { margin-top: .9rem; font-size: .88rem; color: var(--ink-soft); }
.planner .btn { margin-top: 1.5rem; }

/* ---------- playbooks ---------- */
.pbooks { display: grid; gap: 1.25rem; margin-top: clamp(2.5rem, 5vw, 4rem); }
.pb {
  position: relative; display: flex; flex-direction: column;
  min-height: 22rem; padding: 1.6rem 1.5rem 1.5rem; border-radius: var(--radius);
  box-shadow: var(--shadow);
  transform: translateY(var(--lift, 0)) rotate(var(--tilt, 0deg));
  transition: transform .45s var(--spring);
}
.pb--navy { background: var(--navy); color: var(--light); }
.pb--pink { background: var(--pink); color: var(--navy); }
.pb--white { background: var(--white); color: var(--ink); box-shadow: inset 0 0 0 2px var(--navy), var(--shadow); }
.pb--navy :focus-visible { outline-color: var(--pink); }
.pb--pink :focus-visible { outline-color: var(--navy); }
.pb-tag {
  align-self: flex-start; padding: .35rem .75rem; border-radius: 999px; border: 1.5px solid currentColor;
  font-weight: 600; font-size: .76rem; letter-spacing: .1em; text-transform: uppercase;
}
.pb-metric {
  margin-top: 1.6rem; font-family: var(--font-display); font-weight: 800;
  font-size: clamp(2rem, 3.4vw, 2.9rem); line-height: .98; letter-spacing: -.05em;
}
.pb--navy .pb-metric, .pb--white .pb-metric { color: var(--pink); }
.pb-sub { margin-top: .75rem; font-size: .8rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.pb h3 { margin: 1.5rem 0 1.6rem; font-family: var(--font-display); font-weight: 600; font-size: 1.12rem; line-height: 1.32; letter-spacing: -.01em; }
.pb-link {
  margin-top: auto; align-self: flex-start;
  font-weight: 600; text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: .28em;
}
.pb-link::after { content: " →"; }
.pb:nth-child(odd) { --tilt: -.6deg; }
.pb:nth-child(even) { --tilt: .6deg; }
.pb:hover { z-index: 3; }
.pb:nth-child(odd):hover { --tilt: -3.5deg; --lift: -8px; }
.pb:nth-child(even):hover { --tilt: 3.5deg; --lift: -8px; }
@media (min-width: 640px) {
  .pbooks { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2rem 0; }
  .pb { margin-inline: -7px; }
  .pb:nth-child(odd) { --tilt: -1.2deg; }
  .pb:nth-child(even) { --tilt: 1.1deg; }
  .pb:nth-child(even) { --lift: 1.2rem; z-index: 1; }
  .pb:nth-child(even):hover { --lift: calc(1.2rem - 8px); }
}
@media (min-width: 1100px) { .pbooks { grid-template-columns: repeat(4, minmax(0, 1fr)); padding-bottom: 1.2rem; } }
.center-cta { display: flex; justify-content: center; margin-top: clamp(2.75rem, 5vw, 4rem); }

/* ---------- services ---------- */
.pillars { display: grid; gap: 18px; margin-top: clamp(2.5rem, 5vw, 4rem); }
@media (min-width: 1000px) {
  .pillars { grid-template-columns: minmax(0, 1.12fr) minmax(0, .88fr); }
  .pillar--media { grid-row: span 2; }
}
.pillar { padding: clamp(1.5rem, 3vw, 2.5rem); border-radius: var(--radius); background: var(--navy-2); border: 1px solid var(--line); }
.pillar-n { font-weight: 700; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; color: var(--pink); }
.pillar h3 { margin-top: .8rem; font-family: var(--font-display); font-weight: 700; font-size: clamp(1.3rem, 2.4vw, 1.85rem); line-height: 1.12; letter-spacing: -.03em; max-width: 20ch; }
.pillar > p { margin-top: .9rem; color: var(--light-soft); max-width: 54ch; }
.pillar--creative { background: var(--pink); color: var(--navy); border-color: transparent; transform: rotate(1deg); }
.pillar--creative .pillar-n, .pillar--creative > p { color: var(--navy); }
.pillar--creative :focus-visible { outline-color: var(--navy); }
.pillar--creative .text-link { margin-top: 1.2rem; }
.channels { margin-top: 1.6rem; border-top: 1px solid var(--line); }
.channels li {
  display: grid; grid-template-columns: minmax(7rem, .75fr) minmax(0, 1.25fr); gap: .2rem 1rem; align-items: baseline;
  padding: .85rem 0; border-bottom: 1px solid var(--line); transition: padding .3s var(--spring);
}
.channels li:hover { padding-left: .5rem; }
.channels strong { font-family: var(--font-display); font-weight: 600; font-size: 1.05rem; }
.channels span { color: var(--light-soft); font-size: .95rem; }
@media (max-width: 480px) { .channels li { grid-template-columns: 1fr; } }
.mlist { display: grid; gap: .75rem; margin-top: 1.4rem; }
.mlist div { display: grid; grid-template-columns: 4.5rem minmax(0, 1fr); gap: 1rem; align-items: baseline; padding-top: .75rem; border-top: 1px solid var(--line); }
.mlist dt { font-family: var(--font-display); font-weight: 800; font-size: 1.02rem; color: var(--pink); }
.mlist dd { color: var(--light-soft); font-size: .95rem; }

.chain { margin-top: clamp(3rem, 6vw, 5rem); }
.chain-title { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.35rem, 2.6vw, 2.1rem); line-height: 1.12; letter-spacing: -.03em; max-width: 22ch; }
.chain-list { display: grid; margin-top: 2rem; }
.chain-list li { position: relative; padding: 0 0 1.75rem 3.75rem; }
.chain-list li::before {
  content: ""; position: absolute; left: 1.2rem; top: 2.6rem; bottom: .2rem; width: 2px;
  background: repeating-linear-gradient(var(--pink) 0 6px, transparent 6px 12px);
}
.chain-list li:last-child { padding-bottom: 0; }
.chain-list li:last-child::before { display: none; }
.chain-dot {
  position: absolute; left: 0; top: 0; display: grid; place-items: center;
  width: 2.5rem; height: 2.5rem; border-radius: 50%; background: var(--pink); color: var(--navy);
  font-family: var(--font-display); font-weight: 800; font-size: .95rem;
}
.chain-list li:last-child .chain-dot { background: var(--light); }
.chain-list strong { display: block; font-family: var(--font-display); font-weight: 700; font-size: 1.25rem; line-height: 2.5rem; }
.chain-list .d { display: block; color: var(--light-soft); font-size: .95rem; line-height: 1.5; }
@media (min-width: 1000px) {
  .chain-list { grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 1.5rem; }
  .chain-list li { padding: 3.5rem 0 0; }
  .chain-list li::before {
    left: 3.1rem; right: -1.4rem; top: 1.2rem; bottom: auto; width: auto; height: 2px;
    background: repeating-linear-gradient(90deg, var(--pink) 0 6px, transparent 6px 12px);
  }
  .chain-list strong { line-height: 1.3; margin-bottom: .4rem; }
}

/* ---------- process ---------- */
.steps4 { display: grid; gap: 1.25rem; margin-top: clamp(2.5rem, 5vw, 4rem); }
@media (min-width: 700px) { .steps4 { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1150px) { .steps4 { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.pcard {
  position: relative; padding: 1.5rem 1.5rem 1.75rem; border-radius: var(--radius);
  background: var(--white); box-shadow: var(--shadow);
  transition: transform .45s var(--spring);
}
.pcard:hover { transform: translateY(-6px) rotate(-1.5deg); }
.pcard:nth-child(even):hover { transform: translateY(-6px) rotate(1.5deg); }
.pcard-num {
  font-family: var(--font-display); font-weight: 800; font-size: clamp(3.4rem, 6vw, 4.8rem);
  line-height: .9; letter-spacing: -.06em; color: var(--pink);
}
.pcard-kicker { margin-top: 1rem; font-weight: 700; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; color: var(--pink-deep); }
.pcard h3 { margin-top: .5rem; font-family: var(--font-display); font-weight: 700; font-size: 1.2rem; line-height: 1.22; letter-spacing: -.02em; }
.pcard > p:not([class]) { margin-top: .7rem; color: var(--ink-soft); font-size: .98rem; }
.ticks { margin-top: 1.1rem; padding-top: 1rem; border-top: 1px solid var(--line); }
.ticks li { position: relative; padding-left: 1.45rem; font-size: .95rem; line-height: 1.45; }
.ticks li + li { margin-top: .5rem; }
.ticks li::before {
  content: ""; position: absolute; left: .1rem; top: .42em; width: .6rem; height: .6rem;
  border-radius: 2px; background: var(--pink); transform: rotate(45deg);
}

/* ---------- more ---------- */
.more-grid { display: grid; gap: 14px; margin-top: clamp(2.5rem, 5vw, 4rem); }
@media (min-width: 600px) { .more-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .more-grid { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.mtile {
  display: flex; flex-direction: column; gap: .65rem;
  padding: 1.5rem 1.4rem 1.6rem; border-radius: var(--radius); border: 1px solid var(--line);
  transition: transform .4s var(--spring), background-color .25s;
}
.mtile:hover { transform: translateY(-4px) rotate(-1.2deg); background: var(--navy-2); }
.mtile:nth-child(even):hover { transform: translateY(-4px) rotate(1.2deg); }
.mtile-n { font-family: var(--font-display); font-weight: 800; font-size: 1rem; color: var(--pink); }
.mtile h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.18rem; line-height: 1.22; letter-spacing: -.02em; }
.mtile p { color: var(--light-soft); font-size: .96rem; line-height: 1.5; }
.mtile--cta { background: var(--pink); color: var(--navy); border-color: var(--pink); }
.mtile--cta:hover { background: var(--pink); }
.mtile--cta p { color: var(--navy); }
.mtile--cta .btn { margin-top: auto; align-self: flex-start; }
.mtile--cta :focus-visible { outline-color: var(--navy); }

/* ---------- about ---------- */
.about-head { display: grid; gap: 1.4rem; }
@media (min-width: 1000px) { .about-head { grid-template-columns: minmax(0, 1.35fr) minmax(0, .65fr); align-items: end; column-gap: 3rem; } }
.about .h2 { font-size: clamp(2rem, 5.4vw, 4.7rem); max-width: 15ch; }
.principles { display: grid; gap: 1.25rem; margin-top: clamp(2.5rem, 5vw, 4rem); }
.pr {
  position: relative; padding: 1.6rem 1.5rem 1.8rem; border-radius: var(--radius);
  background: var(--white); color: var(--ink); box-shadow: var(--shadow);
  transform: translateY(var(--lift, 0)) rotate(var(--tilt, 0deg));
  transition: transform .45s var(--spring);
}
.principles .pr:hover { z-index: 3; --tilt: 0deg; --lift: -8px; }
.pr-n {
  display: grid; place-items: center; width: 3rem; height: 3rem; border-radius: 50%;
  background: var(--navy); color: var(--pink); font-family: var(--font-display); font-weight: 800; font-size: 1rem;
}
.pr h3 { margin-top: 1.2rem; font-family: var(--font-display); font-weight: 700; font-size: 1.2rem; line-height: 1.22; letter-spacing: -.02em; }
.pr p:not(.pr-n) { margin-top: .85rem; color: var(--ink-soft); font-size: .98rem; }
.pr:nth-child(4) { background: var(--navy); color: var(--light); }
.pr:nth-child(4) p:not(.pr-n) { color: var(--light-soft); }
.pr:nth-child(4) .pr-n { background: var(--pink); color: var(--navy); }
.pr:nth-child(odd) { --tilt: -.5deg; }
.pr:nth-child(even) { --tilt: .5deg; }
@media (min-width: 700px) {
  .principles { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2rem 0; }
  .pr { margin-inline: -7px; }
  .pr:nth-child(1) { --tilt: -1.2deg; }
  .pr:nth-child(2) { --tilt: 1deg; }
  .pr:nth-child(3) { --tilt: -.7deg; }
  .pr:nth-child(4) { --tilt: 1.2deg; }
  .pr:nth-child(2) { --lift: 1.4rem; z-index: 1; }
  .pr:nth-child(4) { --lift: 1.4rem; z-index: 1; }
  .pr:nth-child(2):hover, .pr:nth-child(4):hover { --lift: calc(1.4rem - 8px); }
}
@media (min-width: 1150px) {
  .principles { grid-template-columns: repeat(4, minmax(0, 1fr)); padding-bottom: 1.6rem; }
  .pr:nth-child(3) { --lift: .6rem; }
  .pr:nth-child(4) { --lift: 2rem; }
  .pr:nth-child(4):hover { --lift: calc(2rem - 8px); }
}

/* ---------- platforms ---------- */
.plat-list { display: grid; margin-top: clamp(2.5rem, 5vw, 4rem); border-top: 1px solid var(--line); }
@media (min-width: 900px) {
  .plat-list { grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 3rem; border-top: 0; }
  .plat-list li:nth-child(-n+2) { border-top: 1px solid var(--line); }
}
.plat-list li {
  display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: baseline; gap: .35rem 1rem;
  padding: 1.25rem 0; border-bottom: 1px solid var(--line);
  transition: padding .35s var(--spring);
}
.plat-name {
  font-family: var(--font-display); font-weight: 800; font-size: clamp(1.45rem, 3vw, 2.35rem);
  line-height: 1.05; letter-spacing: -.04em; transition: color .25s;
}
.plat-type { justify-self: end; text-align: right; font-size: .74rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--pink); }
.plat-desc { grid-column: 1 / -1; color: var(--light-soft); font-size: .98rem; }
.plat-list li:hover { padding-left: .75rem; }
.plat-list li:hover .plat-name { color: var(--pink); }
@media (max-width: 420px) {
  .plat-list li { grid-template-columns: 1fr; }
  .plat-type { justify-self: start; text-align: left; grid-row: 1; }
}

/* ---------- faq ---------- */
.faq-grid { display: grid; gap: 2.25rem; }
@media (min-width: 1000px) { .faq-grid { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); column-gap: 4rem; align-items: start; } }
.faq-head .lead { margin-top: 1.2rem; }
.faq-head .btn { margin-top: 1.75rem; }
.faq-list details { border-bottom: 2px solid var(--navy); }
.faq-list details:first-child { border-top: 2px solid var(--navy); }
.faq-list summary {
  display: flex; align-items: center; justify-content: space-between; gap: 1rem;
  padding: 1.25rem 0; cursor: pointer; list-style: none;
  font-family: var(--font-display); font-weight: 600; font-size: clamp(1rem, 1.6vw, 1.18rem); line-height: 1.32; letter-spacing: -.015em;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary:hover { color: var(--pink-deep); }
.pm {
  position: relative; flex: none; width: 2.4rem; height: 2.4rem; border-radius: 50%;
  background: var(--navy); transition: transform .35s var(--spring), background-color .25s;
}
.pm::before, .pm::after {
  content: ""; position: absolute; left: 50%; top: 50%; width: 14px; height: 2.5px; border-radius: 2px;
  background: var(--pink); transform: translate(-50%, -50%);
}
.pm::after { transform: translate(-50%, -50%) rotate(90deg); }
details[open] .pm { transform: rotate(45deg); background: var(--pink); }
details[open] .pm::before, details[open] .pm::after { background: var(--navy); }
.faq-list details p { padding: 0 3.4rem 1.4rem 0; color: var(--ink-soft); }
@media (max-width: 600px) { .faq-list details p { padding-right: 0; } }

/* ---------- contact ---------- */
.contact-grid { display: grid; gap: 3rem; }
@media (min-width: 1000px) { .contact-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); column-gap: 4.5rem; align-items: start; } }
.contact .h2 { font-size: clamp(2.1rem, 5vw, 4.2rem); max-width: 13ch; }
.contact-copy .lead { margin-top: 1.25rem; }
.c-list { display: grid; gap: .75rem; margin-top: 2rem; }
.c-list li { display: flex; align-items: center; gap: .8rem; font-weight: 500; font-size: 1.05rem; }
.c-list li::before {
  content: ""; flex: none; width: 1.6rem; height: 1.6rem; border-radius: 50%;
  background: var(--pink) url("data:image/svg+xml,%3Csvg xmlns=%27http://www.w3.org/2000/svg%27 viewBox=%270 0 16 16%27%3E%3Cpath d=%27M3.6 8.4l2.9 2.9 5.9-6.6%27 fill=%27none%27 stroke=%27%230E1A2B%27 stroke-width=%272.2%27 stroke-linecap=%27round%27 stroke-linejoin=%27round%27/%3E%3C/svg%3E") center / 62% no-repeat;
}
.contact-copy .text-link { margin-top: 2rem; }

.form-wrap { position: relative; }
.form-wrap::before {
  content: ""; position: absolute; inset: 0; z-index: 0; border-radius: var(--radius);
  background: var(--pink); transform: rotate(-1.5deg) translate(-2px, 8px);
}
@media (min-width: 1000px) { .form-wrap::before { transform: rotate(-3deg) translate(-4px, 8px); } }
.form-card {
  position: relative; z-index: 1; border-radius: var(--radius);
  padding: clamp(1.5rem, 3.5vw, 2.75rem);
  background: var(--white); color: var(--ink); --muted: var(--ink-soft);
  box-shadow: 0 34px 70px -34px rgba(0, 0, 0, .7);
}
.form-card :focus-visible { outline-color: var(--pink-deep); }
.form-title { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.4rem, 2.6vw, 1.9rem); line-height: 1.15; letter-spacing: -.03em; }
#lead { position: relative; }
.field-row { display: grid; column-gap: 1rem; }
@media (min-width: 560px) { .field-row { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.field { margin-top: 1.1rem; }
.field label { display: block; margin-bottom: .45rem; font-weight: 600; font-size: .92rem; }
.field .opt { font-weight: 400; color: var(--ink-soft); }
.field input, .field textarea {
  display: block; width: 100%; padding: .85rem 1rem; border-radius: 16px;
  border: 2px solid var(--field-line); background: var(--paper); color: var(--ink);
  font: inherit; font-size: 1rem; line-height: 1.4;
  transition: border-color .2s, box-shadow .2s, background-color .2s;
}
.field textarea { min-height: 8.5rem; resize: vertical; }
.field input:hover, .field textarea:hover { border-color: var(--navy); }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--navy); background: var(--white); box-shadow: 0 0 0 4px rgba(255, 61, 129, .5); }
.hp { position: absolute; left: -9999px; top: auto; width: 1px; height: 1px; overflow: hidden; }
.btn-submit { width: 100%; margin-top: 1.5rem; }
.form-status { min-height: 1.6em; margin-top: .9rem; font-weight: 600; font-size: .95rem; color: var(--pink-deep); }
.form-status:empty { min-height: 0; margin-top: 0; }
.form-note { margin-top: .9rem; display: flex; gap: .55rem; align-items: flex-start; font-size: .9rem; color: var(--ink-soft); }
.form-note::before {
  content: ""; flex: none; width: 1.15rem; height: 1.15rem; margin-top: .12rem; border-radius: 50%;
  background: var(--navy) url("data:image/svg+xml,%3Csvg xmlns=%27http://www.w3.org/2000/svg%27 viewBox=%270 0 16 16%27%3E%3Cpath d=%27M3.6 8.4l2.9 2.9 5.9-6.6%27 fill=%27none%27 stroke=%27%23FF3D81%27 stroke-width=%272.4%27 stroke-linecap=%27round%27 stroke-linejoin=%27round%27/%3E%3C/svg%3E") center / 64% no-repeat;
}
.form-done { margin-top: 1.4rem; padding: 1.5rem; border-radius: var(--radius-sm); background: var(--paper); }
.form-done:focus { outline: none; }
.form-done:focus-visible { outline: 3px solid var(--pink-deep); outline-offset: 3px; }
.form-done-mark {
  display: block; width: 3.4rem; height: 3.4rem; border-radius: 50%;
  background: var(--pink) url("data:image/svg+xml,%3Csvg xmlns=%27http://www.w3.org/2000/svg%27 viewBox=%270 0 16 16%27%3E%3Cpath d=%27M3.6 8.4l2.9 2.9 5.9-6.6%27 fill=%27none%27 stroke=%27%230E1A2B%27 stroke-width=%272.2%27 stroke-linecap=%27round%27 stroke-linejoin=%27round%27/%3E%3C/svg%3E") center / 56% no-repeat;
  animation: pop .6s var(--spring) both;
}
.form-done p { margin-top: 1rem; font-size: 1.1rem; line-height: 1.5; }
.form-done strong { display: block; margin-bottom: .3rem; font-family: var(--font-display); font-weight: 800; font-size: clamp(1.5rem, 3vw, 2rem); line-height: 1.12; letter-spacing: -.03em; }
@keyframes pop { from { transform: scale(.4) rotate(-20deg); opacity: 0; } }

/* ---------- footer ---------- */
.site-footer { overflow: hidden; padding-block: clamp(3rem, 6vw, 5rem) 2rem; background: var(--pink); color: var(--navy); }
.site-footer :focus-visible { outline-color: var(--navy); }
.foot-word {
  display: flex; font-family: var(--font-display); font-weight: 800;
  font-size: clamp(3.4rem, 18.5vw, 17rem); line-height: .86; letter-spacing: -.055em;
}
.foot-word span { display: inline-block; transition: transform .4s var(--spring); }
.foot-word span:hover { transform: translateY(-.08em) rotate(-6deg); }
.foot-word span:nth-child(even):hover { transform: translateY(-.08em) rotate(6deg); }
.foot-row {
  display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 1.25rem 2rem;
  margin-top: 2.5rem; padding-top: 1.5rem; border-top: 2px solid var(--navy);
}
.foot-tag { font-family: var(--font-display); font-weight: 700; font-size: 1.05rem; letter-spacing: -.02em; max-width: 26ch; }
.foot-nav ul { display: flex; flex-wrap: wrap; gap: .5rem 1.4rem; }
.foot-nav a, .foot-base a { font-weight: 600; text-decoration: none; }
.foot-nav a:hover, .foot-base a:hover { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: .25em; }
.foot-base { display: flex; flex-wrap: wrap; justify-content: space-between; gap: .75rem 2rem; margin-top: 2rem; font-size: .92rem; font-weight: 500; }

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  html { scroll-behavior: auto; }
}